Goldylocks increases growth and solves business performance shortfalls by getting every element of your offerings just right.
Over 30,000 products launch each year. Up to 66% fail. And many of the rest underperform projections despite billions being invested in development, marketing, digital experiences, sales and loyalty programs.
But a handful of experts have used a patented method to create numerous billion-dollar businesses for Fortune 500 leaders and digital innovators with iconic offerings you probably use every day. And they've had a nearly 100% success rate.
How? By investing in the right things, not in what would have underperformed or failed. Unlike other methods that get the future wrong by analyzing the past or what people say, this method accurately predicts what people will actually buy through understanding – and measuring – what people do.
Now, using AI, this closely guarded, proven method will be available commercially for the first time…
I'm a new growth management system that works with companies across innovation, product development, merchandising, marketing, CX, sales and loyalty.
I provide detailed data visualizations, insights and recommendations based on what I learn from one-on-one interviews I conduct with thousands of people simultaneously, so that my clients know with confidence…
-Whether a new idea will displace competitive alternatives – or not – and why
-How many people will actually buy – or not – and why
-Who buyers will be and why they'll buy – or not
-Whether to invest in an idea – or not – and why
-What specific changes could convert more buyers – or not – and why
Teams can also ask me complex questions, to which I respond with direct answers and new, relevant data visualizations. Working with me, teams can win customers and displace competitors by getting all the elements required for in-market success just right, including…
Innovation & Product Development
-Right ideas / concepts
-Right TAM
-Right product-market fit
-Right features / benefits / attributes
-Right development priorities
-Right actions to reduce churn
Merchandising & Marketing
-Right offering variants / options
-Right pricing
-Right packaging
-Right branding
-Right segments / micro-segments
-Right campaigns
-Right creative / ads / activations
-Right topline messaging
-Right personalized messaging
-Right online / offline content
-Right personalized content
-Right offers / promotions
-Right personalized offers / promotions
Sales & E-Commerce
-Right customer / prospect targeting
-Right sales messaging / USPs
-Right e-commerce experience
-Right revenue forecast
Customer Experience
-Right digital experience
-Right store / branch experience
-Right ordering / payment experience
-Right onboarding experience
-Right delivery experience
-Right support / service experience
-Right loyalty experience
Loyalty, Retention & Lifetime Value
-Right free loyalty program / benefits
-Right paid loyalty program / benefits
-Right retention programs
-Right actions to improve NPS / CSAT
My questions for you…
-What are you working on that must succeed?
-How confident are you that you'll meet your target outcomes?
If you're interested in learning more about me, drop my team a note. They would love to show you how market leaders have created some of their most successful offerings – and how I can help you be next to take your growth from possible to predictable.
